The Importance of Business Intelligence

In today’s business world, the information gathered is very critical because it constitutes the important part of decision making in the organization.Advertising We will write a custom essay sample on The Importance of Business Intelligence specifically for you for only $16.05 $11/page Learn More Intelligent decisions needs to be made to drive business forward thus the importance of business intelligence which is the computer based applications and technologies for gathering, storing and analyzing business data such as sales revenue and turnover to help in decision making in the organization. Systems application for business provide business people and organizations with the ability to interact with the organizations database and the ability to manage assets, finances, personnel, cost accounting, materials and production operations which are critical to the organization. This application popularly known as SAP has also some problems in consumer an d customer management where it has straggled to penetrate (Dipen, 2010). The strategy of business intelligence helps and benefits the forward thinking business in reaching their goals. It helps the organization to learn the enterprise efficiently capitalizing on the available data, the system can be implemented in different ways and the organization would need to figure out the kind of business intelligence applications it would need to use for the maximum benefit. In order to streamline the operations and have an advantage the application prays a crucial role in tracking and analyzing data. Based on its output the management is able to make decisions which are in line with the business operations (Doan, 2000).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is of great benefit to the business since it cuts down the cost and produces results which are more accurate unlike the tradition al system which heavily relies on the intelligence and experience of the involved person and in some cases can be prone to errors. Informed decisions are made using this software. Employees in the organization also gain knowledge and thus become informed through the software on how to position there product in the market and edge out competition. Every business has different requirements and therefore it is important to ensure that it gets a business system developed and customized by developers who truly understand the requirements of the business and thus can provide the services required and can deliver accordingly. The software provides up-to-date information which is used by management to act accordingly. Despite its popularity and importance the business information software has its drawbacks which in some cases can be critical (Linthicum, 2009). Roman Stanek advices that business intelligence is a luxury and only big organization can cope with its failure due to their financi al power. Its use of single true parameters which in some cases is not based on real time to aid the management, its non scalability to cope with the changes in the organization and its success not being easily measured constitutes a big factor in its lack of success. The lack of communication with the business to get the real needs since many of the questions which needs to be answered for its success are psychological and sociological and not technical which are mainly used (Roseti, 2005).Advertising We will write a custom essay sample on The Importance of Business Intelligence specifically for you for only $16.05 $11/page Learn More The system may have its shortcomings but it’s practically impossible for many organizations to operate and make informed decisions without the business intelligence software which in recent times has become part of big organizations. Organizations like Microsoft and oracle use SAP to manage and run their business. These organizations are among the best in the world thus clearly depicting the importance of computerizing the decision making process. Political and other interference are drastically reduced using the system applications in the business and increases productivity and success (Loraine, 2008). References Dipen, V. (2010). Business Success without Business Intelligence is Possible? Web. Doan, A. (2000). SAP’s Problems Get Worse. Web. Linthicum, D. (2009). Leveraging Information and Intelligence. Web. Loraine, L. (2008). SAP Needs More than Tech Help to Fix Problems This Week. Web.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Roseti, L. (2005). Business Intelligence. Web. This essay on The Importance of Business Intelligence was written and submitted by user Josue Vega to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

All Harley Davidson customers Essays

All Harley Davidson customers Essays All Harley Davidson customers Essay All Harley Davidson customers Essay The purpose of this research is to analyze and understand the strategy that Harley Davidson has been using in order to success and overcome its competence like Sukiyaki, Honda, Yamaha and Ducats. Also, the reader will be able to make a competitive force analysis and identify all the strengths, weaknesses, opportunities and threats Harley Davidson could have on a worldwide market. Today, motorcycle industry has been very competitive since each brand has invested a significant amount of money in order to perform their rides and get a better comfort for the selected customers. In addition, motorcycle industry has been studying customers needs so they know exactly where investigate to perform or optimize certain components of the motorcycles to get a better handling and enjoyable trip. All of these specifics aspects have to been analyze by the company in order to be better than the competence. Therefore, the main goal of this paper is to study and understand the strategy Harley Davidson used to success over other brands around the world. Moreover, a SOOT analysis will be perform in this paper, so the reader can identify all the strengths, weaknesses, opportunities and threats can occur in a worldwide market. In 1983, Harley Davidson launched a marketing campaign called supersede in which the company invited people to use a Harley Davidson motorcycle. More than 45 000 potential new clients accepted the invitation, and it was a success because the clients bought a motorcycle during the event. Also, they (the customers) were saying that they were not buying or acquiring Just a new motorcycle; they were buying and experimenting The Harley Davidson experience. Besides, during the event Supersede Harley Davidson was offering a one-year free membership to a local group of motorcycles. The membership was very tentative because the clients were going to received motorcycle news, magazines, insurance, maintenance, hotel discounts, medical assistant, travel assistant, etc. All of these discounts and offers influenced into the customers to take a decision in order to choose to buy a Harley Davidson motorcycle. Another strategy that was used by Harley Davidson was the utilization of its motorcycles on Hollywood movies. How can this be a strategy? First, the people who attached a movie where a Harley Davidson was used get hooked by all the abilities and skills the driver had even though they were special effects or they were not true. Therefore, if a person who wants to buy a motorcycle and he or she were deciding which brand were better, watching that movie made an influence on the decision. Second, the objective of using brands during a movie, in this case Harley Davidson, is a big promotional because a lot of people watch the movie and they will start talk about them after the film. Moreover, one of the principal strategies of Harley Davidson is to increase the tortes in different cities, so the customers or possible future clients can know and drive the motorcycle. For instance, this year, Harley Davidson will open 9 branches in Mexico; these are Tailcoat, Quarter, Merriam, Monterrey, Thereon, Occurrence, Clinical, Immemorial and Tamping. Analyzing these branches, all of the cities are spread around the country, so the people get familiarized with the brand. Being a worldwide company brings a lot of competence around the world. In order opportunities and threats a company might have. Consequently, this research will conduct a SOOT analysis so the reader can analyze and comprehend how Harley Davidson has been doing to success. HARLEY DAVIDSON STRENGTHS In order to detect all of the strengths that Harley Davidson could have considering its competitors, it is necessary a depth analysis and research. The top five most important strengths Harley Davidson could have against its competitors are the following: Harley Davidson Strengths Aggressive Marketing Strategies Customers loyalty Strong financial position Social clubs around the world Reputation The first strength to be discussed is the aggressively of marketing strategies that Harley Davidson has had. The company has been taking advantage of its marketing tragedies to overcome its competitors. The fact that Harley Davidson offered a one- year free membership with different promotions like discounts in different places, different type of assistance, maintenance, etc. As a very good idea to attract the public attention. Second, the loyalty of the public to the brand is a strength that Harley Davidson should take into consideration in order to contrast the competence. Asker (1991) defines brand loyalty as symbolizes a constructive mind set toward brand that leading to constant purchasing of the brand over time. Asker (1991) also a rgues that rand loyalty is an essential element when it comes to evaluate a brand in terms of value because loyalty can generate profit (Severe, Refer, Seek Chon Ling, 2013, p. 125-137). Consequently, Harley Davidson should not be very confidence that the loyalty would help the company always. The company must take into consideration the customers opinion, the feedback, in order to create a better motorcycle and get a better performance on its product. The results provide evidence to indicate that a stronger financial position in a previous year is significantly associated with better safety performance in a bequest year (Britton, Roding A, Coors Thomas, 2010, p. 42-51). Harley Davidson has been in a very good position since the asss due to its reputation and investments. Tricycles, the motor noise (one of the characteristics of the brand), the power or the motor, etc. The last strength that can be mentioned about Harley Davidson could be tat the company is taking care about the quality of the product. According to Quality and Reliability Engineering International, Since 1989, the company has spent approximately $80 million on new product-enhancing equipment. This 90 ,000-sq. Ft. Ant center will enable workers to double the capacity of the old paint facility (Unknown, 1992, p. 308).

The Lumber Brothers- First Films Essay Example | Topics and Well Written Essays - 750 words

The Lumber Brothers- First Films - Essay Example Every film has an objective and reflects the tendency of Lumiere brothers to gauge the natural environment and convey meaning through them. The video starts with a 50 second movie shot in one camera setup showing the employees leaving the Lumiere Company. I think the clip is an important work of art as it not only gives a clear idea of a factory culture, environment of the closing time of a company in 1895 but also gives a clear view of how people accepted camera. People in all the clips are not at all shy, resilient or inquisitive to the new machine. All of them accepted it as something normal and casual which shows the confidence of the people of that time and also their tendency to accept technological advancements (Jay 174). The Arrival of the train at Ciatot Station portrays the train moving towards the camera at a sharp diagonal which endorses the God gifted abilities of the Lumiere brothers to think critically and innovatively. They not only invented a device but also gave its complete specification and usage to the viewers. â€Å"A Baby’s Meal† and â€Å"A Sprinkler Sprinkled† are short scenes taken from the daily life to nurture the early cinema by adding humor to routine life and making it interesting for the viewers. 2. GERTIE THE DINOSAUR (WINSOR MCCAY) Gertie the Dinosaur featured the first cartoon character in a feature length animated film. It was the first ever film which used key frame animation to create characters. The film is an attempt to blend nature with imitation. The film includes more than ten thousand animated drawings of individuals, background trees, rocks and water (Silver, 79). The film makes the drawings to live, speak and walk. An animated dinosaur walks to the foreground from the background through projected film. All the movements of the cartoon are very clearly represented by the careful and timely succession of card sheets on which the drawings are made. McCay talk and commands Gertie and she act upon th em. Gertie raised her left leg, move it forward, lay down on floor and sometime roll over on it too. She gulps down a tree stump and diverts her attention towards a sea serpent. A passing elephant was thrown by the Gertie into the lake. The film also depicted the emotions very well; Gertie cried childishly when she was scolded. She howled when McCay threw the pumpkin on her. Movements when Gertie breathes swaying forward and backward and dust particles falling from the trees along with the vibrating background keep the audience connected. Gertie was a playful character with charming personality and affable nature. Gertie marked a milestone in the history of animated films and brighten a new and undiscovered side of the film industry. Gertie is the pioneer of later animated characters like Blakton, Cohl and other popular cartoons of Walt Disney. Gertie outshined the prior animated films, embarking a wider and innovative scope for others to set their career in the industry of animated films. 3. UN CHIEN ANDALOU With the release of Un Chien Andalou, Luis Bunuel and Salvador Dali marked the dawn of Surrealism in the history of silent short films. It is an outstanding potrait of surprise, superstition, myth, artificial and unexpected events. The deceptive name, which means â€Å"An Andalusian Dog† kept the audience inquisitive from the beginning of the movie till the last shot. Though the movie has nothing to do with a dog and totally revolves around dreams and subconcious activities. The movie is